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By Chris Wallis on 8.4.2023

New Beginnings for Men: Menswear Day

GQ’s editor, Dylan Thomas, has made the announcement that the event named ‘Menswear Day’ during London Fashion week will be expanded to a three day event from 15-17 June called London Collections: Men. The majority of brands and designers who participate in the Menswear Day at London Fashion week will be unveiling their S/S 13 collections at the event to be held at the Hospital Club. With London’s emerging talent showcases MAN, NEWGEN MEN sponsored by Topman and Fashion Forward supporting UK’s most innovative new talents, the event will be a definite balance with iconic British designers such as Margaret Howell, heritage brands such as Aquascutum and Savile Row tailors such as Richard James and E. Tautz
Aligning the shows with the international men’s show calendar, and flaunting names such as Richard James, Oliver Spencer, E Tautz and JW Anderson, the event means that newer London designers will now reach a whole new audience. Harold Tillman said “The menswear industry has been growing from strength to strength in past years and this is true testament to this.”
The Menswear Day has become more and more oversubscribed as years have progressed, with an ever increasing amount of designers wanting to hold fashion shows. But this is not just a gift to the designers, the press and buyers have been asking the British Fashion Council to move it to a more suitable time in the calendar.
And in this Menswear bonanza we’ve been promised events from Tom Ford, Christopher Bailey and even Calvin Klein! However the event to start them all off will be a reception hosted by HRH The Prince of Wales at St. James Palace on 14th June to celebrate the launch of the series of events.
This move to mid-June will bring London into line with the global menswear calendar as it will run prior to Milan, Florence and Paris.


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